Ruby Ribbon

balloons

In my last article, I listed ten ideas for business events on your blog or website and in this article, I would like to offer ideas for promoting those events. By holding various events on your blog or website you are giving people an incentive for visiting your website and you are also stirring up more interest in what you have to offer.

Events are an excellent way to get people to interact with your site and business. And by creating more interaction, you are making your site much more memorable.

Below are ten ideas for promoting your event.

1. Event Directories – There are many sites that list all kinds of events and are many times free. If you are holding a contest, do a search for contest directory. There are sites that are event specific and some sites will list all types of events. Some of the most popular are Zvents, Yelp, Eventful, Eventbrite and EventSetter.

2. Social Media – In this day and age social media is always on the list! ;-) You can send invites to all your friends on Facebook but if you get a lot of these invites, you can get in the habit of just deleting them without even reading them. Truth be told, they can be annoying. So, rather than just sending mass invites, post teasers about your event with a link to more details. Let your friends who are interested go find out about your event so you are not just getting deleted.

LinkedIn offers a new event promoting tool that will highlight your event to your network connections that are more likely to be interested in what you are offering.

Promote your event on Pinterest with a visually stimulating pin with teasers and relevant information. Be sure to take advantage of all social media sites that can help draw more people to your event.

3. eMail Signature – Add a small teaser to your email signature.

For example:

Win free prizes while building your business!
Expand your network while having fun!

Think what would make you click on a link and use that. Put yourself in the reader’s shoes.

4. Announcements – Send announcements in your newsletter or send an announcement to your email list. Build the anticipation so people will want to attend.

5. Video Announcement – Add a short video to your site letting all your visitors know about your event. Offer a free gift at the end of the video so people will be more likely to listen to your announcement.

6. Cross Promoting – Contact other business owners who are also promoting events and work together to promote each other’s event. Working with others not only can increase your exposure but can help your business in other ways as well.

7. Start Promoting Early – I would recommend starting at least 2-3 months before the event. You want time to build up a lot of anticipation and reach a large target guest list. Be consistent the whole promotion time. Don’t start off with a bang and then let your promoting lapse.

8. Promote Offline – Tell everyone you know about your event. Ask them to tell everyone they know who might be interested. Print out flyers or postcards highlighting your event. Have some of these with you at all times to take advantage of every opportunity.

9. Attend Similar Events – Attending similar events gives you a chance to get more leads on people who would be interested in your event.

10. Message Boards and Discussion Groups – If you are involved in forums such as these, add a link in your signature and promote it as much as the board or group allows.

Holding online events can do a lot for your business. They can increase your networking connections, bring more people to your site, raise awareness of what you offer and much more.

Take the time to plan and promote your event effectively for more success. A well-planned event could be just what your business needs!

About the Author: Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> www.SeymourProducts.com

There are a multitude of psychological triggers that motive, inspire and influence prospective customers to make a purchase. Surprisingly, many of these techniques are often unknown to even the most experienced salespeople. Awareness of these triggers can be a powerful weapon in the battle to turn prospects into customers.

Sometimes the trigger may be simply changing a few words at the end of a full-page ad. This may not seem like a big deal, but in some cases, it can actually double the response. Imagine doubling your sales effort with just one trigger. Likewise, you might be able to triple your click rate on an ad by added a few key words to a headline.

One often-overlooked trigger you should include in your sales process is consistency. In direct sales, one of the most important things you can do to close the deal is to make it extremely easy for a prospect to execute a purchase, regardless of how small it may be. It’s crucial that the commitment be simple, small and relevant with the prospect’s needs.

Once the commitment is made and the prospect becomes a customer, the psychological dynamic changes. There is now an added level of commitment and consistency, turned in your favor, to “persuade” future purchases.

A good example is a TV infomercial, where you make a call to place your order. The salesperson takes your order, confirms the details and then provides your total. It is at that point the rep then says, “And you do want the weight loss pills to go with that Ab-Flex machine, don’t you?” You automatically say “Yea, why not?” The additional charge is added to your order. “And you’ll also want our Ab Meal Plan booklet, won’t you?”

Once you are committed with the order, you tend to act consistently with the commitment. So you nod your head in agreement.

The key point to remember is to always make that first sale simple. Once the prospect makes the commitment to buy, you can then easily offer upsales to increase the order size. This concept works for mail order as well as in-person sales. When the initial order is kept ultra simple, the chances of getting an additional sale typically jumps by more than 50 percent, depending on the nature of the additional offer.

Bottom line: Once you are committed to a sale, your future course of action remains consistent with your decision. As a customer, you are now inclined to buy more due simply to your original commitment to purchase. Whether you’re selling online or at a retail store in the mall, this trigger can easily boost your per customer sales totals by a significant amount.

A.L. Royce is an accomplished writer and consultant with more than 25 years of marketing communications experience. For his latest insights, analysis and business-building tools, visit his blog at: http://www.bluewave-marketing.com

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What do you do when your company has grown 1,900 percent in four years—faster than any other woman-owned company in the world? If you’re Thirty-One Gifts Founder and CEO Cindy Monroe, you set your sights on a bigger target and empower as many women as possible along the way.

As Monroe recently told The Business Journals site bizwomen.com, her current goal is to become a billion-dollar company. To build Thirty-One, Monroe is keeping a firm grasp on what has already made the company a success: offering women products that meet their needs and a significant income opportunity.

“I want to make sure that I always stay true to helping our U.S. consultants stay profitable and that it’s real income,” Monroe shared. “It’s not about the size of the company we are, and for me, it’s not even about the bottom line. It’s about helping these women.”

According to The Columbus Dispatch, Monroe resumed her role as president this month following the retirement of Thirty-One President Andy Neri. Formerly COO at Thirty-One, Neri stepped into the role of president in 2012. Monroe had previously served as both president and CEO.