As a direct selling party plan business coach, I deal daily with people who are trying to get their business off the ground: getting more bookings, higher sales and more recruit leads. One of the most important things you can do for your business is simply to touch it daily. Do something, every day, to move your business forward.
Many people do not realize what business building work is. Cleaning your office or getting organized is not business building work. It’s housework. It’s getting ready to work. Cleaning your office is gong to give you a nicer space to work in. Getting organized is going to free you from searching for the piece of paper you need. But that is not work in the direct sales industry. Working in the direct sales industry means you are doing something to create bookings, increase your sales or developing recruit leads.
Some of the things you could do are:
To get more bookings: using your list of former hostesses and guests that attended parties in the past, develop a special (either one of your creation or one from your company) and call that list of potential hostesses. Make sure you have developed the wording you are going to use to encourage people to book to get the special for free or reduced prices.
To get higher sales: think about the parties you have had this month and analyze the presentations you did. What worked? What did not work? When did you “have them” and when did you “lose them”? Develop ways you can show your highest priced items and wording to encourage people to either buy it or book to get it at a discount or for free.
To get more recruit leads: go through your former hostesses and clients and look to see who has been a hostess more than one time, and guests who have purchased multiple times. Call them and talk to them about your company’s opportunity.
Creating a strong, growing direct sales business is not a matter of luck. It’s an issue of working your business. This is a business. Most people treat it like a hobby and then wonder why they don’t make any money.
The other issue is consistency. When you have a hobby you do it when you have time or when you feel like it. That’s okay when it’s a hobby. That is not an option when you have a business. A business is a job. It needs to be attended to daily. Do something daily, even if it’s just for fifteen minutes, to move your business forward.
Ruth Fuersten is the author of HOW TO BOOK, SELL, AND RECRUIT YOUR WAY TO SUCCESS, and co-author of Direct Selling POWER. Sign up for her free newsletter at http://www.booksellrecruit.com/sq