Every once in a while when there is nothing else to watch I will put on Canadian Pickers and I am always amazed at what they find. They travel Canada finding deals on antiques that they can sell for profit. One day while I was watching it I realized that there were things that I could learn about running a business.
I have noticed over the last few years that there has been an increasing debate on what is the best way to run your MLM/Home Based Business. Old school (offline) methods or new school (online techie) methods, and most people tend to choose one or another.
Old school methods, include talking face to face to people and the more traditional advertising methods. Most people when they first start Network Marketing learn some of these methods.
New school methods include anything that is done online, by the computer, over the internet.
What I find funny about this debate is the fact that no matter what methods that you use to prospect with, it’s all still about developing relationships with people and investing in them to make their lives better.
You see some people are like pickers, where only old is good and some are techies where only the newest works my feeling is both have benefits and both have drawbacks.
So what are the perks and drawbacks of each:
Old School – Old school methods are great because most of them are easy to learn and with the exception of print advertising can be done free or relatively cheaply. Where old school doesn’t work as well is the fact that it takes a fair amount of time to talk to enough people to really make a difference in your business, and it will take you out of your comfort zone because to even get a lead most times you have to talk to a person first.
New School – One thing about online advertising, is that if you do it right, it gets you in front of so many people and a lot of times you can set it up and let it do its thing. The biggest downfall about online is learning how to do. It is a lot of extensive learning and unless you find the right system right off the bat you can be spending a lot of money to learn it and also implement it with no guarantee of results.
I think that one of the biggest things is not whether you recruit old school or new school, but that you find a way that works for you. I tend to be old school picker, who is becoming a new school techie and I can see the benefits of both. If you can become proficient in as many ways of prospecting as possible so that your reach becomes great and you have so many people to talk to in a day that you can’t get through them all.
To Your Success,
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