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In my work with women, one bad habit that I see creeping into their daily lives is Procrastination. This one bad habit can create a struggle in your business and wreak havoc on your personal life too.

I have a bad habit of procrastinating on making timely doctor appointments. The result? My “aches and pains” increase and treatment time takes a lot longer – not fun and not smart.

Delaying decisions, avoiding phone calls and emails or resisting the completion of a project that could add more income to your business is deadly. Word travels fast when you delay on getting timely work done for clients and over time can possibly damage your reputation. Don’t let this happen to you. Today I’m going to share four easy to implement tips that work for me every time I feel the procrastination “mood” setting in.

1. First Things First – Choose to complete the most important, high priority items first. Struggling with what’s high priority? Look at your to-do list and choose the items that will propel your business forward the quickest. For example, if you have a business card of someone on your desk that you know could be a great strategic partner, contact them first thing for a coffee or lunch.

2. Divide and Conquer – If you have a large project to complete for a client or even your own business, grab a piece of paper and divide the project into small bite size tasks. Delegate as much as possible to an assistant and create a timeline with deadline dates to complete each task until it’s finished.

3. Set a Timer – This has been a huge life-saver for many of my clients. Set a timer (most all smart phones have them now) for 20, 30 or 40 minutes and during that time, focus on one project or task. This is a time when phones, email and text messaging should be avoided. The key here is to stay present with the task or project. When you hear the timer sound, get up and stretch, take a break and grab a favorite beverage. I use this tip when I need to clean and organize an area in my house and it works beautifully for me!

4. Grab a Partner – Having an accountability partner, coach or trusted friend to check-in with can be a big help. Knowing you will have to report to someone else about your progress will get you moving. I had a client who was struggling with getting her website content done and it was keeping her from growing her online business. She had so many excuses about why she wasn’t able to complete the project. Developing an accountability partner in addition to joining a mastermind of like-minded women entrepreneurs kept her on-track and committed to her goal.

Procrastination can creep into your life and business so quietly that you don’t realize it’s taking over. Use the four tips to make sure this habit doesn’t become part of your daily routine.

Anything is possible. Everything is waiting for you.

© 2013 Joy Chudacoff

Joy Chudacoff, ICF, PCC, is the founder of Smart Women Smart Solutions®, a Professional Certified Coach to 1000’s of women, Motivational Speaker, and Entrepreneur.  She publishes a weekly buzz generating ezine, Reflections On Life and Business for Women Entrepreneurs.  If you’re ready take your coaching business to the next level, get your FREE Tips, FREE Report, FREE MP3 and be the first to hear about my exciting new program for coaches and consultants at Smart Women Smart Solutions Coaching.

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There has been a major increase of individual direct sales representatives over the past couple of decades. The reason for this increase is because people are looking for ways to avoid a traditional 9 to 5 job and want to control their own income. Direct selling and sales is a way to avoid dealing with a boss or a set schedule, and a way to work from home and even love what you do!

With this increase of individual direct sales representatives on the loose, selling has become more competitive. The good news is that there has always been a huge market for direct selling agents. The convenience and quality of using the direct sales method to purchase products or services has created this market. Techniques that worked well for direct sales two decades ago still work today, but the popularity of the internet and other information delivery vehicles have given direct sales representatives new ways to accomplish their sales goals.

Mail marketing, print ads, and bulletin boards can still do wonders for your direct selling business, but there is competition out there and it is increasing. It is imperative that you stay creative in your marketing and try new ways to get yourself into the public with your products or services. Sure, you can just use the old techniques you have always used, but you may notice your sales go down, and the sales of your team go down slowly. Creativity can be what puts you above the rest in your area and creates the success you are striving for.

The internet has become the best way to market your team and recruit a solid group of direct salespeople under you. With some work and creativity, you can build a team across the world that is making you money. 20 years ago, it was rather difficult to build a team without filling your own territory with tons of competing salespeople. Now, it is easier than ever. Facebook, Twitter and all the other social networks online today can be one of your greatest assets when building a team. If you are already using these services, great! You have a jump start on the competition. If you are not already utilizing these services then start now, they are free and they will help immensely.

If you are in direct sales already, then you must remember that as the world advances and new technologies are introduced, you must embrace them and utilize what they have to offer. If you don’t use these new ways to promote yourself, your products, or your team, you are missing out because other people in direct sales ARE going to use them and leave you behind. Learn to adapt to your environment, whether it be technology or mentality. Use what you can to improve your marketing and sales generation no matter how new or old the methods are. Results are what matters and you should do whatever it takes to create more sales and more leads each and every day.

ECP has years of experience running successful direct sales businesses. Learn more direct sales tips and information. You don’t have to suffer through trial and error for months, get your direct sales business information!


One of the biggest mistakes people make in direct sales is what I call the hobby approach. Too many of you are working your business when you have some extra time instead of making it a priority. Approaching your company like a business is directly related to your level of success. As you restart your direct sales business, consider starting out with a business plan. You can make it a “mini” plan to begin with and we can work on expanding it later.

You do not have to devote hours upon hours to your business if you are not in the position to do that. Many successful direct sellers work their business part time for many months or years before they are able to switch to full time. I have seen several articles about this topic but for some reason it is much easier said than done. The key to all of this is not the amount of time, but rather what you do and how consistent you are in your activities.

Your solution is a plan and enough discipline to stick to it. Ideally, you are operating your direct sales business with a full-fledged business plan. Not one etched in stone, but a living document that focuses your business and documents your mission, your niche market, your benefits and your work plan.

Often, when you are starting or restarting your business, you just don’t know enough to develop a full business plan. That is not a problem. Start instead with a mini plan and don’t worry about having it perfect the first time. You can revise and expand as you learn and your business grows. As long as you include the essentials, you will have a map that you can follow. This will make all the difference in bringing consistency into the way your work. Start your plan by answering these important questions:

Who is your target market? – Don’t say everyone. You’ll be much more focused and effective if you target a niche. It can be anyone you want – choose a market that fits with your product and your style. Don’t worry if it does not match your current network. Women over 50, military moms, people starting out in direct sales, millenials in college, and middle class families living in the Midwest are a few examples of niche markets. This part of your business plan tells you where to focus your marketing efforts.

What are your products? – State all the things you are selling. Are you just focusing on product sales? Do you also want to recruit team members? What about advertising revenue? Is that part of your business model as well? Give this a thought. You can start small and add more revenue streams down the road. This part of your business plan tells you what do each week and how to prioritize them.

What makes your products special? – What problems are you solving through your products? List each product category (e.g. skincare regimen, business opportunity, skincare tips). List the problems and the solutions you are providing to your customers. This will help you highlight the benefits of your business to potential customers and where you differ from your competition. This part of your business plan tells you what to emphasize in your prospecting and marketing efforts.

What are your business goals? – What do you want to accomplish as you start or restart your business? Include short term (first month, first 3 months) and longer term (1 year). Try not to go too far out in time at the onset. Write all your goals down and then make one your primary goal and all others your secondary goals. For example, a primary goal might be “$500 in sales the first month” while your secondary goal is “recruit 2 team members in the first 3 months”. Keep your number of goals to a minimum. This part of your business plan will help you prioritize tasks each week.

Your business plan can be a “mini” plan and still be very effective at guiding your work. You will revise and expand your mini biz plan as you learn and your business grows. Let me know if you have any questions and feel free to share your goals and plan with us.

Please visit us at and find more tips, motivation and business opportunities to help you succeed. We want you to achieve your dreams!

If you are ready to do the work, I’d love for you to join us:) – Heather Rose