Ruby Ribbon


Wishing all of you a very Happy Thanksgiving!








Your new recruits are probably very excited, nervous and downright scared! They are anxious to get started earning money, confidence with their products and a steady business growth. But are you casting them to the world too soon?

Many sellers we consult with offer to help their new recruits with their first party or two. Once the recruit has a party booked, the recruiter attends to assist and guide them until they feel comfortable. However, some of the most successful sellers we work with go one step better: they offer a New Recruit Practice Party.

Each of your new recruits could be invited to such a “practice party.” This party would involve each of the new recruits you’ve signed up that month. Each of these new recruits should invite two people to attend the practice party. Having friendly faces in the crowd always helps to steady jitters. The party should include their friends/relatives and possibly a couple of your own more successful and seasoned team members. The team members can offer valuable advice and tips to newbie recruits for boosting their sales, how to present, ideas for party games, etc. They will be excellent at “critiquing” the newbies and offering useful and applicable tips.

These parties should be segmented so each recruit gets the chance to do a part of the presentation. The presentations should be divided up and each recruit does a separate item, service, etc. They should each be involved in the sales part of the presentation (usually toward the end).

These parties are fun and relaxing and perfect for new recruits to “get the bugs out” of their presentation skills, sales skills, etc. The guests should be informed that it is a practice party and everyone will feel more relaxed knowing that fact. Guests are at ease and the newbie sellers will feel more freedom in giving information, showing the products and practicing their sales skills.

Recruits will feel much more comfortable knowing that they have this practice party (or even two) in order to develop their confidence and skills before setting off themselves. Since it won’t be billed as a “real” sales party it will set them at ease. Of course, it should be a selling situation as well. It should be productive financially but very casual and easy-going (read: lots of laughter, a few goof-ups, but ultimately a confidence builder!).

As their recruiter you can attend the party to offer them tips, suggestions on their techniques, etc. This can be done after the party at a personal consultation session or as a group session after the party. This is when the seasoned team members should offer their own ideas on how to run a profitable party. Recruits can learn from others’ mistakes and their own triumphs.

Some sellers even go so far as to pair up a newbie with a seasoned team leader. They work together until the new recruit feels comfortable on her own. Using this tactic helps get the newbie off to a faster start, earn more at her parties and streamline her party/presentation skills. Remember, an earning recruit is a happy recruit!

Achieve Direct Sales Success!
K. Moehr owns Moehr & Associates, a specialty marketing firm for direct sales/small business. Ms. Moehr is author of several marketing books, including the Direct Seller Guide and Top Sellers Tell…Direct Sales Professionals Tell How They Achieved BIG Success!Visit:


AdvoCare International LP has announced the addition of industry veteran Brian Connolly to its board of directors. Following the retirement of AdvoCare CEO Richard Wright in September, Connolly has also taken on the role of interim CEO.

“The company and its Board of Directors are grateful Brian has agreed to assume this role and utilize his extensive industry knowledge to help move AdvoCare toward the next phase of growth,” Allison Levy, Vice President and Chief Legal Officer, told DSN. “The entire team has already benefited tremendously from his deep commitment, never-ending passion and in-depth experience.”

Connolly spent 30 years at one of the leading Fortune 500 global direct selling companies in cosmetics and toiletries. He joined the company in 1978 and exceled in a succession of executive roles, ultimately being named Executive Vice President, Global Sales. He also served as a founding board member of the company’s foundation for women, which became the largest corporate philanthropy for women in the world, having raised almost $1 billion to support women’s health and empowerment initiatives.

He is now leading a company with more than 250 employees and 430,000 distributors selling its nutritional products. Founded in 1993 by Charlie Ragus, AdvoCare is based in Plano, Texas. In 2014, the company posted sales of $494 million, earning it the No. 35 spot on the DSN Global 100 and the No. 17 spot on the North America 50.

Connolly has held many board positions, including Chairman of the U.S. Direct Selling Association in 2004. In 2008, he was inducted into the Direct Selling Hall of Fame, the highest recognition given within the industry.