Christmas Shopping

The holidays are fast upon us and as direct sales business owners we know how it feels to have just one more thing to think about!   The holidays are meant to be a time of excitement, memories and great fun.  But often the holidays drive moms, dads and shoppers everywhere over the edge and into the land of stress and craziness.

I want you to think about taking a different approach to the holiday season and remember:  YOU have the gift of GIFTS!

Remind your friends, family and customers that they have the ability to do ALL of their holiday shopping without having to battle the check out lines or step foot in the mall.   They don’t even have to  leave the house!  By adding a little sparkle of “extra mile” to your already excellent customer service skills, you can help busy shoppers everywhere bring back the joy and fun this holiday season.

Let’s talk about a few ideas you can implement in your direct sales business to help these over the edge shoppers get started today!

  • Give them a simple organization gift – Send out a blank wish list sheet to your customer mailing list.  This can be as simple as a chart with columns and rows for “Name” and “Gift” for them to keep track as they shop. It’s a nice gesture and could be just what an overwhelmed shopper needs to help them get organized with this part of the season. You can create one yourself in word or excel, or search the web for some fancier templates. Just make sure it has your resource box on there, “Compliments of…” so they know who to call!
  • Offer gift-wrapping and “delivered to your door” service. Yes, it might cost you a little more, but think of the help you’re giving your clients and the potential for future business you’re generating by the sacrifice.
  • Group your products into gift packages. You can get extremely creative here. Take a good look throughout your catalog and create lovely packages of complimentary products at various price points. Do the thinking for your customers to take away one more layer of stress. Go beyond just suggesting and up selling and create packages with package pricing so all they have to do is call or email you and say, “I want 3 of that $15 package you mentioned on your email”. Offer the gift-wrapping above and include that in your package pricing to make it even easier for them.
  • Provide gift certificate services so your customers can give your catalog and the certificate as a gift. Not only does this help your customer with her stress level, but it gives you the opportunity to win over a new customer as well.
  • Most of all brainstorm about what would help YOU feel more relaxed about your holiday shopping this holiday season and then see how you can help other moms in the same way.

Make the most of your holiday selling season by reaching out and helping others. You’ll be glad you did!

Jessica Morgan
Sales MOMS Founder
Helping direct sales consultants build their home business online effectively and easily.

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