Shop at Home Parties Enjoying a Renaissance – With New Twists
Going to a party these days involves food, friends and a checkbook.
Sales parties are taking over more and more living rooms, but it’s not just Tupperware and Avon this time around. Women are being invited to people’s homes to buy cookware, candles, jewelry and scrapbook products. Parties are even popping up where guests leave with money, such as the popular gold jewelry parties.
Cindy Grimes of Ocala has invitations right now for three parties – Pampered Chef, PartyLite and a gold party – but she’s also busy being a hostess. Since March 2007, she has been selling lotions, oils, creams, lingerie and adult novelties and educating women about their bodies as an independent Slumber Parties distributor. The ladies-only parties, she said, have all the elements of a real sleepover – girls laughing, joking, bonding and talking about guys and sex.
“I always said, if I was ever going to sell anything, I would want to sell something you can’t find anywhere else. Women are not as open as men when it comes to walking into that kind of place or buying items online, so these parties work out perfectly. There’s no recession when it comes to sex, because people are still coming to the parties and buying.”
Sensaria Natural Bodycare, a direct-selling company which offers natural skin care products, has done well during the tough economic times.
Sean Marren, Sensaria’s director of marketing communications, said they have welcomed more than 1,300 new representatives since January and are on track to present well over 12,000 in-home “spa experiences” this year.
Jessica Morgan
Sales MOMS Founder
Helping direct sales consultants build their home business online effectively and easily.
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