Apply Leverage and Build Your MLM Business

There are 3 basic principles I’d like you to learn about today to help you understand the Network Marketing Industry. They are as follows and unlike traditional business, the MLM industry applies all 3 principles to build the business:

1. LEVERAGE
2. RESIDUAL INCOME
3. DUPLICATION

In the MLM industry “Leverage” is KING. Here’s what I mean… we all have the same 24 hours in a day so let’s apply the principle of leverage here in a typical 24 hour day of the life of an MLM person. Imagine that in the course of the 24 hours you can achieve quite a lot of things… you can have many telephone calls to prospects, you can have many personal face-to-face meetings, you can attend some business presentations and seminars, and of course you can read an informative book or listen to a CD or view a DVD that can give you greater knowledge.

Now, let’s assume that you have just introduced your company, products and business opportunity to a friend who joins your team. Well, now you have 2 people who each have 24 hours… so together you have 48 hours… OK, let’s now introduce 2 more people into this mix… someone you introduced and someone your friend introduced to this new team. Well, you now have 4 people each having 24 hours available for a total of 96 hours. Can you imagine how much can be accomplished during those 96 hours?

That’s called LEVERAGE… you are using the principle of leverage of “time”. Instead of being limited to what YOU alone can accomplish in 24 hours now there are 4 people who can accomplish so much more. When you apply that to conducting business, be it for meetings, presentations or even “sales”, you’ve now got leverage on your side! Hey, that’s only 4 people… what if it was 20 people? Imagine the possibilities that can be achieved in that leveraged time.

The Network Marketing business model is so powerful and unique because of this concept of leverage because you can leverage your time and benefit from a percentage of other people’s efforts that are on your team… obviously this can substantially increase your potential income result. Imagine when you have a HUGE team and you’re earning a small percentage on everyone in your team!

Can you imagine receiving a percentage of everyone in your team’s productivity? WOW… that is powerful! That’s the power of MLM Leverage. Now apply the same principle to leverage of time… when you’re getting up and starting your MLM business say in the USA, you may have team members who have just finished a day of activity and are getting ready for bed in Australia, or at 3PM in the USA people on your team are just getting together for a business presentation in Lisbon or in London.

The POWER of leverage means your business is working around the clock and potentially around the world!

Better yet, when you’re on vacation in Hawaii your team is busy working the business in different parts of the world while you’re relaxing on the beach… now that’s a business that utilizes the power of Leverage!

I love this next one… it’s called RESIDUAL INCOME. This really hits home for me, having represented top recording artists and actors I watched them earn fortunes through this concept of “royalties” or “residual income”.

Simply put it’s the income that continues to pour in once you’ve created the work that generates the “residual income”. Just think about a recording artist who years ago recorded a great song and today the song lives on by others who are also recording that song… and all the records that continue to sell with that song. Every time the song is played on the radio, in a commercial or on TV, or recorded by someone the original creator receives a royalty (also known as residual income). Unfortunately, I wasn’t a song writer and therefore never had the opportunity of earning a residual income.

UNTIL I jumped into the MLM industry… and over the last 20 years my wife Ann and I have earned what I refer to as “royalty riches”. It’s really quite lovely to continue receiving an income for a very very long time! The benefits of the “residual income” usually happen when your business is a few years old and you’ve built a substantial organization, each person contributing a little percentage to the overall income that continues to arrive in your bank account every month!

Lastly we have the wonderful benefits of DUPLICATION. Many refer to this as “geometric growth”. I like the simple example of I sponsor you, you sponsor your friend Bob, he sponsors his friend Mary, and she sponsors her friends Mike and Steve, and they each sponsor others… and so on and so on. I’m getting a little excited here by just writing about the principle of duplication.

Nowhere in any industry is it as prevalent and as powerful as in the Network Marketing industry. We all say this is a business of duplication… I teach you to do something, and you teach the next person, and so on, and so on… imagine the possibilities of this “geometric growth”.

Look at this little example… imagine you introduce 5 people to your business opportunity, and they each introduce 5 people, and so on… well, if you and your team each sponsored 5 new people into the business, then on the 7th level you would have in excess of 78,000 TEAM MEMBERS in your group!

What if that took you and your team 3 to 5 years to accomplish that? Would that generate a BIG CHECK every month? Would that “RESIDUAL INCOME” be worth focusing and building your business over the few years for the creation of what I like to refer to as “WALK AWAY INCOME”… or even “Drinking From The Coconut Income”.

My friends, the power and mega force of these principles when applied to business is absolutely mind blowing… this is the only industry that I know of where this exists… where the average person, with or without an education can create huge financial success and the benefits of financial freedom.

I will leave you with these parting thoughts… Success is within your reach… just get out there and do what you need to do to claim your piece of the “residual income” for you and your family!

Bio:

David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals to excellence. He has become a success coach and mentor to many thousands of people who are looking for a better lifestyle and desire to achieve success. www.BuildingDynamicFutures.com.