There seems to be an enduring myth that would paint direct selling as an outdated method of buying and selling products. On the contrary, nothing could be further from the truth.

In fact, direct selling has increased dramatically in the past decade and if gas prices continue to rise, which is pretty much a given, direct selling could very well be the trend that will continue for decades to come.

Studies on the Booming Sales Market

The facts are startling. A Direct Sales Association (DSA) study showed that direct sales figures have increase an amazing 79% in the past decade. The study looked at statistics from 1995 to 2006 and sales from direct marketing increased over that time period from $17.9 billion to $32.18 billion. Those sorts of figures should raise some eyebrows…and prompt an increasing number of potential direct sellers to take notice. Especially, during an economic downturn that has made conventional 9-5 jobs increasingly difficult to find.

Whether you are looking for a full time income or just a little extra spending money, there are hundreds of direct selling companies to choose from and dozens of methods to employ in order to reach potential customers. It depends on your preference and personality. You can do a person-to-person demonstration, parties, websites… are all ways of the greatest things about direct selling. Regardless of your personality type, you can find a style of marketing that makes you comfortable…and potentially can make you a significant amount of income.

Products & Personality

Another attractive aspect of direct marketing that proves beneficial is choosing the right product for your personality type. Make money while doing something you truly enjoy (DSA). The hours are flexible and this is perfect for someone with other obligations. For example, someone with young children.

Direct selling is not going away any time soon. In fact, any industry that experiences an almost 80% increase over a ten-year period is likely to continue to be a force to be reckoned with for a long time to come.

Sales & Marketing for the New Era

The biggest change for direct sellers come with the use of technology. Marketers who embrace the Internet and learn how to connect with their buyers are becoming the leaders in sales.

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Copyright 2010 Jeanette Fisher Author Jeanette Fisher loves helping her friends learn how to create an Internet marketing presence.

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