Mary Kay and Avon got the ball rolling. They broke hallowed ground in the business world where only men had previously tread. What exactly is meant by ‘direct sales’? Why is it a strong venture possibility? Why now? This article will ‘break it down’ for you.

Direct sales means earning a percentage commission from selling directly to an end user. There is no ‘middle-person’ as when a manufacturer sells to a local merchant who then retails the goods in their store to the end user.

There are major benefits to direct sales for women:

1) Work from home: Business costs associated with your home office become tax deductions. Gas money is no longer a consideration. You can work while your children are napping. Personal satisfaction can be obtained from helping others succeed at the same time you do.

With a laptop computer, your business can be portable. Take it to the sidelines of your child’s soccer practice.

2) Scheduling: Your schedule is divined by your priorities, not dictated by someone else–huge! You can determine how many hours you want to work per week. You can work late at night, after traditional business hours or on weekends if you choose to.

3) Earning potential: The sky is the limit! It is your efforts, your creativity and your dedication that fuel your success. Presently, direct sales exceed $29 billion in the U.S. and $114 billion globally (Source: Direct Selling Association, 2010). Not small change.

4) The Internet: In addition, many, but not all, of these businesses have no inventory requirement. Online ordering expedites direct mailing.

The internet also mitigates some of the negatives that have kept women from pursuing this kind of venture in the past. Many women do not want to approach friends for anything other than pure, old fashioned socializing.

The thought of using friends for referral business in unacceptable to these women. The thought of home parties with a sales agenda is even worse.

Through various online marketing techniques, all of these drawbacks can be curtailed and even eliminated. All contact is made from home.

Communication skills, particularly the written word, are still necessary. This is not an automatic business. It is still powered by human brains, creativity and drive.

The ability to converse intelligently on the phone is needed as well. Not galling issues for adults who do these things daily.

The internet has exploded marketing businesses from home. Put the old negatives on the shelf. Do your research and find a coach who will guide you in duplicating what is tried and has proved successful.  The time has never been more ripe for women to pursue direct selling opportunities. If not now, when?

To find out more about exciting direct selling opportunities for women, hurry to http://www.maestromom.com 
To check out a mom who works from home and loves it, please also visit http://www.maestrocasa.com


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