Your website can be many things, a business card on the web, a resource for customers to get information on your products, a store front, or an audition that shows rather than just tells your prospective customers that you are going to give them the best party out there!

Videos are a great way to connect with an online audience because it’s more personal that just a text website and you can start building a connection with visitors right away. Plus they’re very easy to make.

Your video can be anywhere from 30 seconds to a few minutes long. In fact short videos are more effective than longer videos because people lose interest fairly quickly. Chances are you already have the equipment. Most digital cameras these days have video capabilities built in, and in some cases they are very good quality! If not then you can purchase webcams fairly cheaply that will work just fine for this purpose.

Here is what you need to do:

1. Decide on a topic. You could demo a product, talk about a promotion you’re doing, read an article your wrote, or tell a funny story. You can really do anything that is relevant to your target market.

2. Record the video. Make sure you have plenty of natural lighting and let ‘er rip. You can stand against a blank wall or even go outside. Whatever you are comfortable with is fine.

3. Upload the video. Depending on your camera you can download the video onto your computer and then upload it to YouTube, or with some cameras you can directly upload to YouTube as soon as you plug it into your computer.

4. Post the video on your blog. I like to use the Viper’s Quicktags plugin for this because you can copy the link directly from YouTube and it will embed into your blog post.

That is the quick and dirty way to make a video and put it on your blog. There are many other steps you could take in between such as editing and adding effects but not all of them are necessary, especially f you aren’t technologically savvy to begin with. The most important thing to keep in mind is to have fun and show your audience your personality, the rest is just details.

Holly Chantal invites you to go to http://www.hollychantal.com and sign up for her weekly Streamlined Success Ezine filled with information about how to increase bookings, automate follow up, and market yourself on the internet. Holly combines her experience in direct sales and internet marketing to help direct sales professionals double their bookings with a professional website that they can easily update themselves.


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