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I’ve just finished reading a series of complex instructions on how to run a direct sales business. This series made direct sales sound more complex than a complicated surgical procedure.

Direct sales all begins with a product. Without the product there would not be an opportunity. Without the product, there would not be a company. For the company to survive the product must be bought and sold.

Products are bought by customers. Customers share their product satisfaction with other people who then also become customers.

When you think of company distributors, they all use and love the product/s. If you were to speak to one thousand direct sales distributors, you’ll find that most tried and liked the product prior to signing up. Those who had not tried the product prior to signing up, either end up loving the product or resign their distributorship. To become a distributor you must be sold on the product.

Concentrate on your product/s. Become unique in knowing all you can about your products. Ask yourself how your products can help someone. Once you know how your products can help someone, you’re ready to sell to potential customers.

When someone buys products from you, invest time learning what other products they might benefit from and who else they know that also might benefit from your products. Invest time learning how your products have been beneficial. Use this information to sell your products to additional customers.

Consider purchasing some books on sales. Consider subscribing to an ezine or two focusing on customer sales. Your business will grow with each new customer you find.

By: Audrey Okaneko
Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant

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