Online Marketing

The competition for direct sales business online can be very stiff. For that reason, it is imperative to study keywords. You can rank high in Google for a keyword or key phrase, but if nobody is searching for it, it doesn’t really matter. A fantastic online marketing strategy is to discover the keywords and key phrases that are searched for in high volume. Also, the competition maybe thicker for general terms, for example the name of the direct sales company. It is a good idea to focus part of your research on long tailed keywords, for example specific services, promotions, or products. There are several different ways to study keywords for your business and implement those words on your site.

To find tools online to research keywords, do a quick search in Google for “keyword tools”. Google Insights for Search is a great tool. Another great one is Wordtracker. These tools will give you an idea of what exactly people are searching for. Once you have found a keyword tool you like type in a generic keyword, for example the name of your direct sales company, and the tool will give you a list of keywords and phrases that are most searched.

Another method to research keywords, and this one is the one I use most often because it is super easy, is Google’s suggestions. You’ll notice when you begin typing a search term in Google, it will bring up a drop down menu that anticipates what you might be searching for. As you type, the suggestions change. Begin typing your direct sales company name and see which suggestions are listed in the drop down and those are great ideas for keywords to focus on. You can also try your abc’s. Type the name of your company and then put a space and type an A to see what comes up. Go through the alphabet and see what comes up. You can then use your own common sense and/or other keyword tools to determine if those keywords that come up are worth focusing on.

Now that you know which keywords are being searched, you can implement those on your site. There is a balance between writing your content for the search engines and for your site’s visitors. You want the search engines to easily read your site so that visitors find you in searches. You also want your visitors to love your content and easily find what they are looking for when the search engines bring them to your site. Use your keywords in the title, headers, copy, and the alt and title tags of images. While doing this, be aware of your keyword density. If you overfill your copy with keywords, it will seem goofy to both the search engines and your visitors. There are online tools that will calculate your keyword density. You can also use common sense. I try to put the keyword in the first sentence in the first paragraph and then I use it as much as possible and natural throughout the rest of my copy. If I am using the keyword in every sentence, that would not read like normal English and both my visitors and the search engines would not be happy with it.

Also, it is helpful to make each page specific to a keyword or phrase. One way to do this is to create a post a week highlighting a specific product, promotion or service. As time goes by you will build an archive of pages specific to important keywords. Make your first post about the most popular product or service you offer. Optimize it for keywords in the title, headings, images, and copy.

Optimizing your site for highly searched keywords is a great strategy for any direct sales professional to beat online competition.

Kristy is an Independent Scentsy Consultant and stay at home mom to four adorable kids. If you are interested in starting your own candle business or purchasing Scentsy products, you can go to http://www.quitthewick.com to learn more.

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