Facebook continues to be one of the most popular social networking platforms available today. As the demographics continue to expand, there is a good chance you could be connecting with your target audience on Facebook to increase brand awareness and ultimately sales. Creating a Facebook Page for a replicated business like a direct sales opportunity can be confusing and you may have some restrictions. This checklist can help ensure your bases are covered and you are complying with company policy.

1. Naming Your Page – While your Page’s name should reflect your business, your first step should be consulting your company’s Policies & Procedures. There may be trademark guidelines in place that outline how and where you can use the company’s name. Abiding by those rules from the outset will prevent possible issues down the road. You may need to get a little creative, but choose a name that reflects your business and you.

2. Vanity URL – Facebook will allow you to choose a shorter, more professional looking link for your Page, and doing this will make your Page easier to share and easier for your customers to remember. Choose a URL that is close, if not the same, as your Page’s name. You will currently find this option under Edit Page > Update Public Info > Username.

3. Upload Photos – Again you will need to refer to your direct sales company’s guidelines for image usage, but they have likely provided you with some approved marketing materials. You can also take your own photos showcasing your products and upload them to Facebook. If you need to do any photo editing, PicMonkey offers this service online free.

4. “About” Information – When creating your Facebook Page, make sure you are filling out your company profile completely. This will allow you the opportunity to connect with customers on a personal level and establish your personal brand.

5. Establishing Your Message – While your end-goal is driving sales, you will likely find there is little place for a “hard sell” on Facebook. This platform is for connecting and creating a sense of community. Your posts should be engaging and add value to your customer’s experience. Experiment with different types of updates; ask questions, post video product demonstrations, share a little more about you and the story behind your business.

6. Creating a Schedule – Once you have your Facebook Page created, you need to maintain it. Set aside 10 or 15 minutes each day to connect with your prospects and market your Page. Don’t forget to reply to any comments or questions.

7. Tracking Results – Once your Page reaches a certain number of Likes, Facebook will grant you access to Insights. This will show you how many people are seeing your updates and interacting with them. Use this data to create the content your followers seek.
Though your Facebook Page may seem intimidating, and probably a little lonely, in the beginning, don’t give up. With care and marketing, it will soon become a lucrative marketing avenue for your direct sales business.

Angie Nelson has been an online business owner since 2007. Today she balances several successful online ventures including a Kitsy Lane Boutique and editor of The Best Direct Sales Companies.