Whether you are purchasing your first or your fiftieth online ad, or even using free advertising, there a few things to do to prepare for your advertising campaign. Taking these steps ahead of time will help you determine which ads work and which aren’t as successful. Whether you are spending money or time, know if your efforts are paying off.

1 – What is the purpose or goal of your advertising campaign?
A common answer to this question is “to get website traffic” but is that really all you want? Think about what you want your visitors to do once they arrive at your site. Do you want them to make a purchase, join your business opportunity, or sign up for your newsletter? Setting a specific goal focuses your campaign for greater success.

2 – Get your landing page is ready.
Keep your goal in mind when you decide on a landing page for your campaign. If you want newsletter subscribers, don’t send visitors to your home page or your shopping pages. Your ad invites visitors to do something; make it easy for them to do it by designing a landing page that walks them through the process.

In some cases your landing page may be fairly short and simple. If your ad copy is long enough to presell the prospect you may not need additional marketing on the landing page. For example, a solo ad may provide enough information so that a visitor is ready to complete the offer when the arrive. But a banner ad or text link may have just peaked their curiosity enough to get them to visit, and additional marketing may be needed to get them to follow through.

Whether it’s a short or long landing page, make it very clear what you want your visitors to do, and be sure to ask them to do it. Don’t assume that if they see a form they’ll fill it out. Specifically direct them to complete it.

3 – What is your measure of success and how will you know if you’ve achieved it?
Having a specific goal for your campaign makes it easier to track and measure success, but you will likely need to fine tune your definition of success. For example, if your goal is product sales, you can measure success by dollar value, number of units sold, conversion rate (the percentage of visitors that make a purchase), or return on investment.

Your website statistics or analytic program probably provides all the information you need to track your promotions, but if not, you may want to invest in an ad tracking program or service. Or you may be able to use other methods such as sending results to to a special email address or by using a coupon code to identify the campaign.

Establishing your goals, having a well thought out landing page, and tracking results will help you recognize successful campaigns and determine what needs to be changed to improve results.

Linda Stacy manages several online resources for direct sales consultants. Generate your own leads for your direct sales business with a direct sales directory listing.

One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility.

Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done.

The ten tips below will help you get started building that all important list of names and email addresses!

1. Privacy Guarantee – One of the most important things you can do is guarantee the visitor’s privacy. Be sure to let them know their information will never be given out or sold to anyone under any circumstances!

2. Easy Sign-Up – Be sure to put a quick and easy sign-up form for your visitors. You do not want your potential subscribers chased away by having to click through a maze of forms. Make the sign-up as easy and fast as possible.

3. Multiple Forms – Don’t make the mistake of just putting one sign-up form on your site. Be sure to have one on every page. Not everyone will go to your homepage. Also, be sure to add subscription forms to your Facebook page and other social networking sites.

4. In Plain Sight – When putting the sign-up form on every page of your site, be sure to put them on the top of the page on either the right side or the left side. I have read that the left side is more effective.

5. No Life Story – Don’t ask for a ton of information when trying to get people to sign up for your mailing list. You don’t need to know their phone number, address, gender, birthday, etc. The person is going to wonder what you want all that information for and they will be inclined not to give it to you. A name and an email address is all you need.

6. Double Opt-In – Always provide double opt-in for your subscriptions. So after they sign-up, an email will be sent to them to give them a chance to confirm their subscription. This will protect your subscribers from being added to unwanted lists and it will also protect you from being reported for spam.

7. Free Gift – Always offer a quality free gift to everyone who signs up for your mailing list. Show them you appreciate them and are willing to give something to them as well. I usually offer a free ebook with helpful, quality content. Put the download link in the welcome subscriber email you send out so they can access their gift immediately. Don’t make them contact you or wait for it.

8. Email Signature – Be sure to offer a sign-up form or link in your email signature. A lot of people will sign-up directly from an email.

9. Forward to a Friend – Encourage your subscribers to forward copies of your mailings to their friends and associates. Offer incentive contests. For example whoever gets the most people to subscribe gets a free gift or big discount on their next order.

10. Ad Swaps – Contact other newsletter publishers and ask them to do an ad swap. You will run a blurb about their newsletter if they do the same for you. You can also exchange blurbs on your welcome email that is sent to all new subscribers.

Bonus Tip: Be sure to offer quality content and products in your mailings. Add some contests (for example: a trivia challenge), some fun and encourage your readers’ interaction with you. This will go a long way in building that foundation of trust which in turn will bring you much more business!

About the Author: Don’t be one of the 95% of people who fail at their online business. Terri Seymour can help you make money online. Find out how to increase your traffic and sales with her popular “How to Build Your Online Business” ebook for FREE at: ==> http://www.SeymourProducts.com

Business owners understand that social media marketing is part of running a business these days; however, many are hesitant to start social marketing because they do not understand the platform or have been misinformed by probably well-meaning people rather than seeking advice from a social media marketing consultant. Below are some of bigger social networking platforms and a synopsis about them to help you determine which is going to work best for you and your business.

Facebook – Started as a way for friends to contact each other and has grown to be the world’s largest social network with some 800 million members as at October 2011. Individuals can have personal profiles and connect with friends and family – sharing their lives with the people they are connected to. Businesses can create their own presence in the form of a Business Page where they can post information. This information is seen by individuals and other businesses who have ‘liked’ the page. These posts allow others to interact with the business by commenting, offering feedback and liking individual posts. Facebook works particularly well for brands who offer products or services that allow the business to upload images such as photographers, hospitality, designers.

LinkedIn – This social networking site is firmly targeted at professional individuals and businesses wanting to build their professional networks. Your personal profile includes your previous and current employment history and the company pages allow you to showcase your services as well as offer promotions. Both profiles also allow ‘recommendations’ from other members who have used your services assist with building credibility and a good reputation. Works particularly well for individuals and companies who offer services, rather than products, such as consultants, lawyers and accountants.

Twitter – This is probably the most misunderstood of the social networks as there is a misconception that all people talk about is what they had for breakfast. This is far from the truth – this micro blogging site allows business owners to interact and connect with their customers on a very personal level, offer them direct customer service and share their message to potentially an endless number of Tweeters. It’s a fantastic way to listen to your customers, respond to their concerns and share information. It’s 140 character limit per tweet makes your message refined, concise and direct.

Google+ – The new kid on the block in 2011, Google+ is the fastest growing social network and initially was only open to individuals for their personal profiles. However, businesses can now create brand pages allowing them to promote their company. Whilst many see Google+ as Facebook’s poor cousin, the key thing to remember is that Google+ is a product of Google, the world’s biggest search engine – and G+ is definitely going to become a player in the social marketing field if for no other reason than that association.

Cue Social Media are based in New Plymouth, NZ and is a specialist social media consultancy. They provide a wide range of social networking, brand management & online marketing to sole traders, small business owners and medium enterprises through social media platforms such as Facebook, Twitter, LinkedIn, Google+, photo sharing and blogging.

Cue Social Media customize their social networking services, specifically to meet the current requirements of your business. They will work with clients to educate, facilitate and incorporate social media into their business marketing mix to ensure their messages reach and engage with potential and existing customers.

Contact us today to discuss which social networking platform will work for you and your business.

Do you ever wish you could make networking pay off more quickly? You know that you’re not supposed to be too fixated on your bottom line when it comes to networking. Instead, you’re supposed to be helpful and focused on making connections.

Here’s a secret – you can be helpful AND still improve your bottomline at the same time. It’s a matter of giving back, and building goodwill – with the right people.

Here are seven tips that can turbo-charge your networking results…

1) Network in the right place – The key to productive networking is to be in the right place at the right time. When you spend time and money on going to networking meetings, make sure these meetings are filled with people that are good connections for you.

How would you know? Ask yourself a few questions…

* Who comes to the meetings
* Are there enough people you connect with?
* Do they share or service your target market?
* Can you comfortably pass referrals to other members?
* Do you have anything in common with the members?
* Do you enjoy the meetings and the people there?

For example, if you’re a financial advisor, you want to network in places where people have the kind of money that would allow them to invest in your services – or know many people who do. If you’re offering subcontracting services such as installing drywall, you’ll want to go to events that have a lot of builders and contractors who could hire or refer you.

2) Think quality over quantity – Whether it comes to selecting networking events or potential connections, always think quality over quantity. It’s not about how many networking events you attend each week, but about whether the ones you do attend have members who either are or know people who would be good connections for you.

The same is true about building relationships with people. You only have so much time, so be sure to connect with people who are or know people you can do business with.

3) Build relationships with super connectors – Taking this one step further, you’ll really be able to accelerate your networking results if you connect with super connectors. But don’t just toss your business card at them and ask them to send you referrals. Instead, treat them with respect and appreciation – show interest in what they are doing and develop real relationships with them.

4) Become a resource – Why not become a super connector yourself? You can do that by becoming a resource, which you do by getting to know a lot of people and then connecting them with each other. That way, you’ll find that your potential prospects will seek you out, and you’ll have more opportunities to be of service, which will pay off in an ever-growing range of connections.

And you don’t have to wait until someone asks for an introduction. Be proactive. Start by making a list of the people you know. Consider both your inner and outer networking circles. Then think of whom you need to connect and introduce to each other. Consider who their target prospects are and look for aligning opportunities. For example introduce a realtor to a mortgage broker, or your accountant to a biz coach.

Just by spending 30 minutes each week, you’ll be surprised at the number of introductions and referrals you can generate for your network.

5) Give testimonials and get more referrals – Another highly effective way to turbo-charge your connections and referrals is to give endorsements and testimonials to others. You’ll be amazed how quickly others will begin to endorse you right back. After all, what goes around comes around!

Go to your LinkedIn account today and find one of your contacts you can endorse – a few minutes are all it takes!

6) Follow up more than once – A lot of networkers find it hard enough to make even one follow-up connection. While making that call or sending an email is crucial, it’s even more important to follow up repeatedly. Make a second and third call, follow up after one-on-one meetings, and focus on building real relationships with your key prospects and prospective referral partners.

Too much work? Remember, this is about quality over quantity. Select a few key people and focus on developing deeper relationships with them, instead of making dozens of first phone calls each week.

Not sure what to say? Ask them what projects they’re working on, who would be a great referral for them, or any resources or people they may want to connect with. Don’t forget about the personal connections – family, hobbies, vacations etc. This isn’t a sales call – it’s a relationship builder.

7) Have an attention-getting introduction or “Audio Logo” – One of the most powerful tools for connecting with just the right people is an attention-grabbing networking introduction or “Audio Logo”. Make sure you have one you can use for either a typical networking event 60-second introduction or a conversational one for social situations.

A powerful audio logo will position you apart from your competition, keeps you top of mind and makes you easy to refer – you’ll attract clients and referrals!

Not sure how to craft an amazing jaw-dropping networking introduction? Please check out my 2-session Webinar course “Audio Logo Success Secrets”. I walk you through step-by-step exactly how to craft your attention getting Audio Logo and then on the second call you can get feedback and on-the-spot coaching. Click here for details.

The more of the above tips you put into practice, the more productive your networking becomes, and the faster you’ll get results. So get started today!

And if you’d like more tips on how to turbo-charge your networking, check out Sue Clement’s FREE Networking Makeover.

For most of us in Direct Sales, 10 new recruits equals a promotion – either for someone in our organization, or for ourselves. Sometimes it equals qualifications for a special incentive – perhaps a trip to some exotic locale, or maybe some designer jewelry.

Most of us, who follow the out-dated ideas that our upline offers have been spinning our wheels watching THEM earn trips and recognition, while we sit scratching our heads, wondering why we aren’t getting in on the action. I mean, after all, we’re doing exactly what they told us, exactly the way they told us to do it.

Is this happening to you?

• Our upline said make a list of 100 people. Check.
• Our upline said contact them all and ask them to “help” you get started. Check.
• Our upline said it’s a numbers game, talk to everyone. Check.
• Our upline said to stay away from running ads in the paper. Check.
• Our upline said to do 3 way calls. Check
• Our upline said bring our recruits to the opportunity meetings. Check.
• Our upline said pass out 500 business cards each month. Check.
• Is your team growing by leaps and bounds?
• Our upline never told us to be an authority on our company’s best product (that would be YOU!).
• Our upline never told us to market ourselves first, and the company second.
• Our upline never presents us as the authority. They become the “guru” instead of us!
• Our upline never told us we could use the Internet to build our businesses on autopilot.

It means you need to position yourself as the expert. Set yourself apart and start thinking and acting like a leader NOW. Change your mindset – even if you’ve been in the business for years, start thinking like a leader at the next pay level. Already at the top of your game? Great. Start thinking like the owner of your company.

By the way, YOU are the owner of your company. You have the best product to offer anyone – and that is YOU. You can’t get that product from any other company.

Christie Northrup, the Lemonaid Lady, is a champion of ditching the FRANK list. She talks about using “WILMA” instead:

“Who

Is a

Likely

Marketing

Audience?”

Target marketing is the best way to see desirable results. The Shotgun methods still work, but the amount of time and energy you put into growing a business that way is, to me, excessive.

Let’s break down the numbers. ASSUMING you can buy 500 business cards for just the cost of shipping (there are online companies that run specials periodically), You’ve got a $10 investment in materials, plus the time it takes to deliver all of them. From here, we have to make a lot of assumptions:

* Assume you give away 30 at every party (3 to each guest – who needs 3 business cards?)
* Assume you have 8 parties per month (that’s pretty standard in Direct Sales)
* Assume you give away 1 to every person you meet outside a party (that’s another 260 people each month)
* Assume it takes 1 minutes to deliver each card outside a party (and really, you’re not building a relationship, you’re just shoving a card into their hand)
* Assume a 1% conversion rate

You’re spending 4 hours each month just giving away cards, plus the additional 24 hours you’ve spent preparing and doing your parties. And I must reiterate – who really needs 3 of your business cards? More to the point, who’s going to TAKE 3 of your business cards?

And if you give away 6,000 cards each year, you’ve got 60 new leads (about 5 per month) that may book, buy or recruit. Most of those will probably come from your shows anyway, to be honest. For $120 in business card expenses (plus other show and travels costs) and 336 hours of your life. Each POTENTIAL lead costs you $2 and 5.6 hours of your life!

Is your head spinning yet?

Now if you really, truly have no other method of building your business, it’s a start. But I hope you realize that there are other, better options to growing your business. You could definitely be putting that time (and money) to better use elsewhere.

Find a niche and fill it.

In direct sales, there are targeted groups of prospects for every product line available. All you have to do is ASK your home office what the target demographic is for your direct selling company. If they can’t tell you, you’ve got bigger problems. If you sell kitchen tools, who it your target market? Men? Women? What about age, income, ethnic origin? The more you focus, the smaller your market will be.

Smaller market=bigger return on investment

If you invest your time and money wisely in your target market, you can easily bring your time and money cost to less than half of what you would have paid for the shotgun business card method.

Think of it this way, would it be wise for a retailer to send advertisements to everyone in an entire city, when all they sell is children’s clothing? Absolutely not! A better use of their advertising dollars would be to focus on places where there are mothers of children who want/need their kind of clothing. Moms buy the clothes, not the kids (in most cases), so it’s wise to find out where they buyers are.

Think about your product? Who are the most likely buyers? Yes, contrary to what your upline has told you, it IS okay to pre-judge. At least for now. Focus in on that market. You know where they are most likely to spend their money (with you!), now figure out where they are most likely to spend their time. Go there. Market yourself THERE.

You’ve heard it said before that parties/demos are the life blood of a direct sales business. Your most targeted market is right in front of you – in a semi-captive group. This is a place where you would NOT want to pre-judge. Everyone is there for a reason. That reason may be you.

Tired of trading hours for money, Lisa Young gave up her 8 to 5 for a direct sales career that now spans over 11 years. Lisa’s blog, Real Life Marketing, reveals the realities of what it takes to be successful in the eyes of your customer, using real-life examples you can learn from today. You can visit Real Life Marketing at http://lisamrobbin.blogspot.com

Unlike other industry writers, who left direct sales to pursue speaking careers, Lisa is still in the trenches, running her direct sales business and leading her teams to success. Her book, Home Party Solution is a step-by-step method to harness the internet to boost bookings, sales and recruits. Read the first chapter free and subscribe to the monthly business boosting e-zine, “PartyOn!” at http://www.homepartysolution.com

One of the most frequent questions I am asked is “how can I advertise for free?” I have never supported methods such as free classifieds. Nobody reads this. If you look, thousands of folks come and post an ad and never read a thing.

I am a very strong supporter of article writing. Article writing allows you to determine exactly what keywords you are targeting and to get very targeted visitors to your site.

I would rather see someone write 3 articles per week versus placing 100 free classified ads in a week.

If you sell children’s toys or children’s books, write parenting articles. Those who read the articles are the very people who are buying toys. If you sell dietary supplements, write health and wellness articles. Again, those who read your articles are going to be people looking for the very product you offer. If you sell make up and skin care, write articles about fashion and beauty.

Who do you want to visit your site? You want potential customers and potential new sales distributors to visit your site. So, how can you make sure that those coming to your site want what you are offering? Write about the topics that relate to what you are selling. Those who search for your articles or find your articles through a keyword search are interested in what you are offering. Parents need toys. When you write about parenting, your audience is the very people who just might buy from you.

Choose a few keywords or keyword phrases that your potential customers might be searching for. Now write about them. Become an expert writer in your field. Write articles that solve every potential problem or question someone might ask you.

Article writing is the best method of free advertising I’ve ever found. Try it. See if you don’t see increased hits to your website that I hope will lead to sales for you.

Article by: Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at www.recipe-barn.com