When you get a referral, you may wonder what you can do to inspire the referral source to refer even more people to you. You’d think it would help if you rewarded them. And to a point that’s true. However, getting this one right can be trickier than it seems. There are a number of [...]
Networking is not collecting business cards. Networking is creating a pool of resources from which you can draw clients, resources, referrals and opportunities. This pool of people is called your "sphere of influence." Weeks after meeting a travel consultant at an event, I received a huge packet of promotional material in the mail. This costly [...]
You want more new clients. And you’ve been networking like crazy. But in spite of all that activity, your efforts at getting more referrals have not been very successful. Let’s take a look at the most important key to making the right connections and finding the right referral partners and clients. Here’s the key that [...]
Who is your target market? If your answer is “everyone” then you don’t have a target market. If you try to sell to everyone then you’re hurting yourself and diluting your efforts. There are no shortages of markets. If you pick a market to hone in on, then you can refine your marketing and networking [...]
Let’s face it. If you want to be successful in Direct Sales, you must have access to lots of “quality” leads. If you don’t have the volume, you won’t have the success. Yes, marketing is important. Yes, “connecting” with people is important. Yes, understanding your business inside and out is important. However, if you don’t [...]
